A customer-led growth and productivity strategy focused on better-tasting food and beverages, consumer-led innovation, improved restaurant experiences and higher hospitality standards.

Expected impact: Intended to make McDonald's the customer's first choice more often while improving restaurant productivity and execution consistency.

Expand the global restaurant estate through approximately 2,600 gross openings in 2026 and progress toward more than 50,000 restaurants by the end of 2027.

Expected impact: More than 1,800 net additions are expected to contribute nearly 2.5% to 2026 Systemwide sales growth and expand the long-term franchised royalty and rent base.

Expand loyalty participation, personalized value and digitally integrated ordering and delivery across McDonald's markets.

Expected impact: Builds a larger identifiable-customer base and supports greater frequency, personalization and convenience. At June 30, 2026, McDonald's reported nearly 220 million active loyalty users and $40 billion of trailing-12-month loyalty sales.

Deploy Google Cloud technology and McDonald's Edge computing platform to connect restaurants, improve operational tools and enable data- and AI-supported restaurant processes.

Expected impact: Designed to make restaurants easier to operate, improve order accuracy and strengthen customer and crew experiences through connected technology.