Thesis

Street consensus, scenarios, merits, risks, and invalidation triggers

AI-assisted
Thesis Summary

McDonald's retains favorable medium-term operating momentum despite a subdued second quarter in its largest market. In Q2 2026, global comparable sales rose 1.3%, U.S. comparable sales rose only 0.8%, and U.S. guest counts declined. Offsetting that weakness, quarterly Systemwide sales reached $37 billion, trailing-twelve-month loyalty sales reached $40 billion, and active loyalty participation approached 220 million users. The investment case therefore depends on gradual U.S. execution improvement while the expanding loyalty ecosystem and international markets sustain growth.

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This section is the 12-month view: analyst targets and the probability-weighted scenarios built from them. The intrinsic value at the top of this page answers a different question: what the business is worth today.
Street view · analyst 12-month targets31 analysts · as of 18 Aug 2026
Low · most bearish analyst$250.00
Mean target$316.06
High · most bullish analyst$407.00
Our research · scenarios, merits, risks, and invalidation triggersResearch as of 18 Sep 2026
Scenarios · 12-month scenario targetsAnchored at research date
Bear CaseDownside scenario
$250.0022%

U.S. comparable sales turn negative, declining guest counts persist, and weakness spreads to additional international markets. Slower loyalty engagement and execution challenges reduce confidence in the expected operating recovery.

Base CaseCentral scenario
$316.0656%
Matches the consensus mean

Global comparable sales remain positive but moderate, U.S. performance improves gradually from Q2 2026 levels, and loyalty growth continues to support customer frequency.

Bull CaseUpside scenario
$380.0022%

U.S. execution improves materially, guest counts turn positive, international markets maintain positive comparable sales, and loyalty engagement advances toward the company's 2027 objectives. Stronger traffic and continued Systemwide-sales growth support a premium outcome.

Scenarios are anchored to street consensus at the research date, with our probabilities and rationale.

Key Investment Merits
  • The loyalty ecosystem continued to scale: trailing-twelve-month sales to loyalty members increased more than 20% to $40 billion, while 90-day active users increased 13% to nearly 220 million.
  • Q2 2026 Systemwide sales increased 5% to $37 billion, and every operating segment delivered positive comparable-sales growth.
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Key Investment Risks
  • U.S. comparable sales increased only 0.8% in Q2 2026 and were supported by check growth while comparable guest counts declined, indicating fragile traffic momentum.
  • China posted negative comparable sales in Q2 2026, while France partly offset otherwise positive performance in the International Operated Markets segment.
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All scenarios are estimates and subject to change. Past performance is not indicative of future results.

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AI-assisted, source-linked narrative; figures from company filings (SEC EDGAR) and market data. Dates shown per section. Not investment advice. Terms of Use.