Thesis

Street consensus, scenarios, merits, risks, and invalidation triggers

AI-assisted
Thesis Summary

Marriott entered the second half of 2026 with strong fee and adjusted-earnings momentum, a record approximately 629,000-room pipeline and more than 295 million Bonvoy members. Management raised worldwide RevPAR guidance to 3.0%-3.5%, while adjusted EBITDA is expected to increase to $5.965-$6.025 billion. The counterweight is uneven geographic demand: second-quarter international RevPAR declined 0.5%, including a 43% Middle East decline, while debt reached $16.9 billion against $0.5 billion of cash.

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This section is the 12-month view: analyst targets and the probability-weighted scenarios built from them. The intrinsic value at the top of this page answers a different question: what the business is worth today.
Street view · analyst 12-month targets25 analysts · as of 18 Aug 2026
Low · most bearish analyst$280.00
Mean target$381.32
High · most bullish analyst$425.00
Our research · scenarios, merits, risks, and invalidation triggersResearch as of 18 Sep 2026
Scenarios · 12-month scenario targetsAnchored at research date
Bear CaseDownside scenario
$280.0018%

Geopolitical disruption persists or spreads beyond the Middle East, international RevPAR weakness offsets U.S. and Canada growth, and construction or owner-financing constraints push net rooms growth below 4.5%. Lower fee growth combined with $16.9 billion of debt and rising interest expense would pressure earnings and capital-return capacity.

Base CaseCentral scenario
$381.3258%
Matches the consensus mean

Marriott delivers within its 3.0%-3.5% worldwide RevPAR, low-end 4.5%-5.0% net rooms growth and $5.965-$6.025 billion adjusted EBITDA outlooks. U.S. and Canada strength offsets international volatility, while pipeline conversion and Bonvoy engagement sustain fee growth.

Bull CaseUpside scenario
$425.0024%

Demand remains broad-based, worldwide RevPAR reaches or exceeds the upper end of the 3.0%-3.5% outlook, conversions and record signings sustain net rooms growth, and the 629,000-room pipeline plus Bonvoy and co-branded-card economics support adjusted EBITDA at or above the $6.025 billion upper bound.

Scenarios are anchored to street consensus at the research date, with our probabilities and rationale.

Key Investment Merits
  • Second-quarter gross fee revenue and adjusted EBITDA each increased 13%, while adjusted diluted EPS increased 20% year over year.
  • Marriott's development pipeline reached a record approximately 629,000 rooms, nearly 7% above the prior-year quarter, and net rooms grew 4.5%.
  • Bonvoy exceeded 295 million members, and Marriott executed new long-term U.S. co-branded-card agreements with JPMorgan Chase and American Express.
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Key Investment Risks
  • Second-quarter international RevPAR declined 0.5%; EMEA declined more than 5% and the Middle East declined 43% amid regional conflict.
  • Quarter-end debt was $16.9 billion versus $0.5 billion of cash, and net interest expense increased year over year.
  • Reported second-quarter operating income declined 1% despite higher fee revenue, reflecting items including a $68 million impairment and a $27 million litigation accrual.
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All scenarios are estimates and subject to change. Past performance is not indicative of future results.

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AI-assisted, source-linked narrative; figures from company filings (SEC EDGAR) and market data. Dates shown per section. Not investment advice. Terms of Use.