A multi-year strategic growth plan launched in 2022 to double the company's 2021 revenue of $6.25 billion to $12.5 billion by 2026. The plan focuses on three key pillars: product innovation, guest experience, and market expansion, with specific goals to double men's and digital revenues, and quadruple international revenues relative to 2021.

Expected impact: Targeted total net revenue CAGR of 15% between 2021 and 2026, modest annual operating margin expansion, and EPS growth outpacing revenue growth.

Accelerating international growth through a franchise partnership model to enter a record six new markets in 2026. This includes entries into Poland, Hungary, Greece, Romania, and Austria in partnership with Arion Retail Group, alongside expansion in Turkey with Fiba Retail.

Expected impact: Expands the brand's global footprint to 23 markets across EMEA, driving high-margin international revenue growth to mitigate North American headwinds.

An action plan focused on strengthening performance in North America by addressing product execution issues, accelerating the pipeline of new and differentiated products under Creative Director Jonathan Cheung, and increasing marketing spend to drive brand heat.

Expected impact: Aims to drive improvement in full-price sales, enhance brand health, and reverse the high-single-digit revenue declines currently projected for the North American region.