Shifting focus from a pure transaction platform to a diversified housing services giant by prioritizing high-margin adjacent service lines, including home renovation, furnishing, and rental property management.

Expected impact: Diversifies revenue streams away from cyclical core transaction volumes and supports higher long-term margins.

Prioritizing unit economics and operational resilience over aggressive market share expansion. This includes scaling back low-margin service lines, exiting low-quality customer acquisition channels, and streamlining back-office operations.

Expected impact: Improves gross and operating margins, supporting profitability despite declining transaction volumes.

Integrating AI-driven matching technology to streamline property listings and client interactions, alongside AI-powered BIM tools in the home renovation segment.

Expected impact: Enhances agent productivity, improves conversion rates, and significantly cuts renovation proposal preparation time from 4 hours to 15 minutes.