Hayward Holdings Inc Dossier
Qualitative Analysis
Business overview
Hayward Holdings, Inc. (NYSE: HAYW) is an industry-leading global designer, manufacturer, and marketer of a broad portfolio of pool equipment and associated automation systems. Headquartered in Charlotte, North Carolina, the company has approximately 2,000 full-time employees. Hayward's product suite includes energy-efficient pumps, filters, robotic cleaners, heaters, LED illumination, and advanced water sanitization solutions. The company operates primarily in the Outdoor Living market, leveraging a massive installed base where approximately 85% of its net sales are driven by recurring aftermarket service, replacement, and upgrade demand.
Research as of 19 Jun 2026
Strategic Initiatives
Growth programs, investments, and their expected impact
Focusing on the development and market adoption of smart, energy-efficient pool solutions, including the OmniX automation platform and the Omni app ecosystem.
Expected impact: Aims to capture a significant share of the smart pool technology market, driving higher-margin aftermarket upgrades and recurring IoT revenue.
Reducing direct sourcing from China from 10% to 3% to manage tariff impacts, combined with strategic price adjustments and operational cost reductions.
Expected impact: Aims to limit tariff impacts, protect gross margins, and improve supply chain resilience.
Mergers, Acquisitions & Partnerships
Recent deals and strategic collaborations
Recent Acquisitions
To bolster Hayward's presence in the commercial pool sector, expand its sustainable water management and treatment technology portfolio, and integrate ChlorKing's saline chlorinators and UV disinfection systems.
Financial impact: Contributed to net sales growth in the commercial segment and added to SG&A expenses in FY2025 due to a full year of operations and key employee retention payments.