Enlisting Denver-based Cultivator Advertising & Design to breathe new life into the nearly four-decade-old Good Times Burgers brand by updating its color palette, logo, and tagline, followed by physical restaurant remodels starting in late 2026 or early 2027.

Expected impact: Aims to increase guest frequency, traffic, and sales while distinguishing the brand from major fast-food competitors.

Implementing a heightened sense of cost containment at the restaurant level, including aggressive negotiations with vendor partners and disciplined labor management to offset commodity and wage inflation.

Expected impact: Translating directly into increased profitability and improved restaurant-level operating margins.

Completing the operational transition from a cook-and-hold system to a cook-to-order process for all burgers at Good Times, which includes a new cheese melting process.

Expected impact: Delivers a significantly higher-quality product to guests, enhancing brand value without increasing labor expenses.