Domo Inc Dossier
Qualitative Analysis
Business overview
Domo, Inc. (NASDAQ: DOMO) is a cloud-based AI and data products platform designed to help organizations of all sizes connect data, derive real-time insights, and operationalize intelligence across their business. Founded in 2010 by Joshua G. James and headquartered in American Fork, Utah, the platform sits on top of existing data warehouses and systems, providing a unified data experience from mobile devices to executive dashboards. Domo operates primarily under a subscription-based software-as-a-service (SaaS) model, serving over 2,400 customers globally across diverse industries.
Research as of 19 Jun 2026
Strategic Initiatives
Growth programs, investments, and their expected impact
A formal process initiated by the Board of Directors to explore strategic alternatives to maximize shareholder value, including a potential sale, strategic investment, or business combination.
Expected impact: Potential change of control or significant recapitalization to address the company's debt burden and maximize shareholder value.
Rearchitecting the Domo platform to sit natively on top of cloud data warehouses (CDWs) such as Snowflake, Databricks, Google BigQuery, Amazon Redshift, and Oracle, allowing customers to leverage Domo's capabilities without duplicating data.
Expected impact: Drives higher data consumption, lowers customer total cost of ownership (TCO), and secures stickier, CIO-level enterprise relationships.
Transitioning the customer base from traditional seat-based licensing to usage-based consumption contracts to lower entry barriers and accelerate adoption across departments.
Expected impact: Accelerates land-and-expand growth, with consumption contracts representing a major portion of annual recurring revenue.
Mergers, Acquisitions & Partnerships
Recent deals and strategic collaborations
Strategic Partnerships
Domo expanded its partnership by making its AI and Data Products Platform available on the Google Cloud Marketplace, allowing customers to use existing Google Cloud commitments to purchase and deploy Domo natively on BigQuery.
Terms: Enables transaction processing directly through Google Cloud Marketplace billing.
Collaborating to deliver transformative data solutions that enable smarter decisions and measurable business outcomes across key international regions.