Shifting the store portfolio toward a smaller, more efficient 25,000-square-foot prototype (down from legacy 50,000+ sq ft formats) to lower opening costs, enable faster rollouts in dense suburban strip centers, and enhance the 'treasure-hunt' shopping experience.

Expected impact: Reduces occupancy costs by roughly 200 basis points per downsized project and drives a 5% to 10% sales lift for relocated stores.

Transitioning from leasing to owning key distribution facilities to gain greater control over building design, leverage capital investments, and avoid rent increases. This includes the purchase of the Savannah, Georgia and Riverside, California distribution centers, and the acquisition of 178 acres in Buckeye, Arizona.

Expected impact: Improves operational flexibility, optimizes merchandise processing times, and drives structural supply chain productivity savings.

Reimagining the in-store experience across existing brick-and-mortar locations to feature an open layout, organized aisles, and clear signage showcasing trends.

Expected impact: Enhances customer experience, improves brand perception, and drives higher comparable store sales.