A comprehensive four-pillar turnaround strategy focused on delivering a remarkable dine-in experience, driving brand relevancy, reigniting a culture of ownership and fun, and investing in restaurants.

Expected impact: Aims to reverse negative sales and traffic trends, improve guest satisfaction metrics, and drive long-term sustainable and profitable growth.

A cost-saving initiative targeting areas that do not impact the guest experience, such as indirect spend, contract negotiations, labor scheduling optimization, and back-of-house operational simplification.

Expected impact: Targeting $80 million in cumulative productivity savings over three years, including approximately $30 million in savings in 2026 to partially offset turnaround investments and labor inflation.

Closing underperforming restaurants to focus corporate resources on healthier, higher-performing locations.

Expected impact: Improves overall portfolio health, restaurant-level operating margins, and capital allocation efficiency.

Shifting the marketing spend mix away from traditional linear television toward digital channels to expand brand reach and recruit new guests.

Expected impact: Digital channels are planned to comprise 60% of Outback's marketing spend in 2026 (up from 33% in 2025), while linear TV will drop to 40% (down from 67% in 2025), driving higher brand relevancy and customer acquisition efficiency.