Amaze Holdings Inc Dossier
Qualitative Analysis
Business overview
Amaze Holdings, Inc. (formerly Fresh Vine Wine, Inc.) is a technology-enabled, creator-powered commerce platform designed for the creator economy. Following its strategic acquisition of Amaze Software, Inc. in March 2025, the company transitioned its primary business model from a consumer-packaged goods (wine) company to a software-driven commerce, data, and distribution platform. Amaze provides end-to-end infrastructure that allows creators, influencers, and brands to design, launch, market, and fulfill customized merchandise and products at scale. Operating on an asset-light model, the company leverages third-party manufacturing, logistics, and payment partners. Its software solutions integrate directly with major social media environments including YouTube, TikTok Shops, Twitch, Discord, OnlyFans, Linktree, and Beacons.io. The company operates in two segments: E-commerce and Subscriptions (core business) and Wine Products (non-core legacy business).
Research as of 20 Jun 2026
Strategic Initiatives
Growth programs, investments, and their expected impact
A scaling strategy centered on linking more creators, data, and distribution into a reinforcing system, utilizing data from billions of visits and millions of stores to optimize product, pricing, and marketing decisions.
Expected impact: Aims to accelerate content-driven commerce and transition the business from restructuring to scaling growth.
A multi-channel live shopping platform designed to connect brands with creators for performance-driven, shoppable broadcasts.
Expected impact: Enables creators to monetize from day one through product launches and promotional campaigns in beauty, wellness, and lifestyle categories.
Mergers, Acquisitions & Partnerships
Recent deals and strategic collaborations
Recent Acquisitions
To expand Amaze's creator-powered commerce strategy into the high-engagement culinary vertical, combining its network of food creators with an established digital brand.
Financial impact: Expected to generate at least $6.0 million in topline revenue for the full year 2026 from advertising, brand partnerships, strategic partnerships, and e-commerce.
Strategic Partnerships
Launches a dedicated merchandise storefront supporting artists across BBR's roster, leveraging Amaze's print-on-demand infrastructure to enable low-risk merchandising.
Terms: Revenue generated through customized merchandise sales with no upfront inventory commitments for artists.
Provides Amaze Live with immediate access to a broad portfolio of established consumer and premium fashion brands, reducing friction in activating the live commerce ecosystem.
Terms: Performance-driven, conversion-focused channel aligning marketing spend directly with outcomes.
Integrates direct-to-fan infrastructure, global commerce networks, and AI-driven creator tools to accelerate monetization for independent music artists and expand international fulfillment.
Terms: Co-development of AI experiences and expansion of global fulfillment options across more than 100 countries.
Develops and launches Amaze-connected 3D storefronts across popular gaming environments like Roblox and Fortnite, transforming how creators and brands engage fans in the metaverse.
Terms: Participating games and creators earn revenue from customized merchandise sales within virtual environments.