Zooz Strategy Ltd Dossier
Qualitative Analysis
Business overview
ZOOZ Strategy Ltd. (formerly known as ZOOZ Power Ltd.) is an Israel-based company incorporated in 2013 and dual-listed on the Nasdaq Capital Market and the Tel Aviv Stock Exchange (TASE) under the ticker symbol ZOOZ. Historically, the company focused on developing, manufacturing, and marketing flywheel-based kinetic energy storage systems, notably its proprietary ZOOZTER-100 Kinetic Power Booster, designed to enable ultra-fast electric vehicle (EV) charging in power-limited grid environments. However, in mid-2025, ZOOZ Strategy underwent a major strategic pivot, adopting Bitcoin as its primary treasury reserve asset and becoming the first dual-listed company on Nasdaq and TASE to implement a long-term Bitcoin treasury strategy. The company has significantly scaled back its traditional flywheel operations, pausing new system sales in the second half of 2025 to explore strategic alternatives, including cash-flowing businesses in the Bitcoin ecosystem and defense electronics.
Research as of 19 Jun 2026
Strategic Initiatives
Growth programs, investments, and their expected impact
Adopting Bitcoin as the primary treasury reserve asset, making ZOOZ the first Nasdaq and TASE dual-listed company to implement a long-term Bitcoin treasury strategy.
Expected impact: Provides shareholders with asymmetric, long-term exposure to Bitcoin as a strategic store of value.
Authorizing management to explore a range of strategic alternatives, including business combinations, acquisitions, strategic investments, partnerships, and joint ventures to complement the Bitcoin treasury strategy.
Expected impact: Aims to accelerate growth, diversify value creation, and strengthen the company's long-term position.
Implementing workforce reductions and cost-cutting measures, including launching a new dashboard, to enhance strategic opportunities and reduce operational cash burn.
Expected impact: Aims to preserve cash runway and improve financial sustainability amid high operational cash burn.