Scaling the Nuuly women's apparel rental subscription service, which recently surpassed 500,000 active subscribers, to capture recurring revenue and leverage a debt-free balance sheet.

Expected impact: Expected to drive mid-twenties revenue growth for the subscription segment in fiscal 2027 and improve segment profitability through automation and capacity expansion.

Opening approximately 54 new stores and closing approximately 19 underperforming locations in fiscal 2027, with net new store growth heavily focused on FP Movement, Free People, and Anthropologie.

Expected impact: Plans to open 21 FP Movement stores, 12 Free People stores, 13 Anthropologie stores, and 8 Urban Outfitters stores to capture market share in high-performing lifestyle and activewear segments.

Deploying AI-powered merchandising, financial planning, assortment planning, and demand forecasting capabilities in partnership with o9 Solutions, alongside other technology investments.

Expected impact: Aims to optimize inventory positioning, reduce markdown rates, improve forecast accuracy, and enhance the digital customer experience across all portfolio brands.

Launching a gamified creator program called 'Me@UO' that focuses on hyper-personalized engagement with passionate micro-creators (under 10,000 followers) responding to weekly prompts in exchange for rewards and affiliate revenue.

Expected impact: Shifts the brand's creator strategy from one-off curated campaigns to a broad, recurring user-generated content ecosystem to deepen connection with Gen Z shoppers.