Expanding Tuniu's supplier network in areas including car rentals, overseas hotels, and destination experiences. The company plans to integrate demand from both its own platform and partners to strengthen centralized procurement while maintaining product quality and price competitiveness.

Expected impact: Strengthens product supply chains, improves procurement efficiency, and enhances the competitiveness of outbound and domestic travel offerings.

Expanding the offline store network, which operated over 400 stores nationwide at the end of 2025. Tuniu has opened its systems and product offerings to offline stores, enabling them to reach lower-tier markets and offer more travel products, particularly outbound tours.

Expected impact: Drives transaction volume growth (which grew nearly 30% YoY in Q1 2026) and expands brand reach into lower-tier Chinese cities.

Broadening and optimizing live streaming sales channels, including cruise-based sessions and targeted promotions for seniors and families.

Expected impact: Boosts customer acquisition and sales verification rates. Live streaming accounted for over 20% of total transaction volume in Q1 2026, up from 15% in 2025.

Extending integrated connecting flight solutions to domestic travel products, following successful implementation in outbound travel products (such as the Caucasus series) in 2025. Certain 'Niu Tour' products now provide integrated flight solutions for travelers departing from different cities across China.

Expected impact: Enhances convenience for domestic travelers and drives higher booking volumes for premium organized tours.