Thryv Holdings Inc Dossier
Qualitative Analysis
Business overview
Thryv Holdings, Inc. (NASDAQ: THRY) is a global provider of small-to-medium business (SMB) software-as-a-service (SaaS) and marketing solutions. Formerly known as Dex Media Holdings, Inc., the company has undergone a significant strategic transformation from its legacy roots as a print and digital directory publisher (Yellow Pages) into an AI-enabled, cloud-based business management platform. Thryv's core SaaS platform offers integrated tools for customer relationship management (CRM), appointment scheduling, estimate and invoice creation, payment processing (ThryvPay), social media management, and online review management. The company operates primarily through two business segments: Thryv SaaS and Thryv Marketing Services.
Research as of 20 Jun 2026
Strategic Initiatives
Growth programs, investments, and their expected impact
Transitioning the company's core business model from legacy print and digital marketing directories to a pure-play Software-as-a-Service (SaaS) platform.
Expected impact: Aims to establish a high-margin, recurring revenue software business with top-line growth expected to return by 2027.
Integrating advanced artificial intelligence tools, such as 'AI Lead Flow', into the Thryv Platform to automate marketing and sales workflows for SMBs.
Expected impact: Improves customer retention, drives multi-product adoption, and enhances operational efficiency for small businesses.
Developing tailored SaaS offerings for specific industry verticals, starting with the launch of 'Thryv for HVAC' in collaboration with industry professionals.
Expected impact: Positions Thryv's products as industry-leading solutions, improving customer acquisition and retention within targeted verticals.
Mergers, Acquisitions & Partnerships
Recent deals and strategic collaborations
Recent Acquisitions
To deepen CRM and marketing automation capabilities, expand the SaaS subscriber base, and diversify go-to-market channels through Keap's established partner ecosystem.
Financial impact: Contributed $13.4 million to SaaS revenue in late 2024 and significantly expanded the combined SaaS subscriber base to over 100,000 subscriptions at close.
Strategic Partnerships
Bolsters Thryv's indirect sales motion, extending geographic reach across North America, Europe, and Australia.
Terms: Commission and referral-based incentives managed under a unified partner program.