Deploying proprietary AI-enabled product intake workflows (Athena) to automate authentication, pricing, and item description generation, reducing manual processing costs and accelerating launch-to-site times.

Expected impact: Aims to cut multiple dollars from processing cost per unit over the medium term and reduce processing times from 14 days to 7 days.

Utilizing AI-powered tools like Smart Sales to automate lead scoring for luxury managers and Smart Prospecting to enhance targeting of new consignors.

Expected impact: Increases sales team productivity (supply value per luxury manager grew 12% YoY in late 2025) and drives double-digit new seller growth.

Focusing on attracting 'flywheelers' (customers who participate as both buyers and sellers) and deepening user relationships through the 'MyCloset' tool, which allows users to track owned items and view real-time price data.

Expected impact: Flywheelers are 2-3 times more valuable and transact more frequently, accelerating the platform's network effects and increasing customer lifetime value (LTV).

Opening smaller physical retail locations and Luxury Consignment Offices (LCOs) in supply-rich ZIP codes to act as efficient intake hubs and personalized touchpoints.

Expected impact: Lifts local consignment volume by 20% in year one and generates high-value supply (stores currently generate 25% of new consignors).