Deepening an all-in-one music services platform by onboarding strategic artists and collaborating across music promotion, live performances, artist management, and curated merchandise to amplify the long-term value of the IP portfolio.

Expected impact: Unlocks greater commercial value from music IPs, drives non-subscription revenue streams (merchandise, ticketing), and expands global footprint.

Expanding the premium SVIP membership tier by offering high-value benefits such as spatial audio, exclusive digital collectibles, prioritized ticketing packages, and leveraging popular brand ambassadors.

Expected impact: Drives higher average revenue per user (ARPU), deepens music consumption, and improves subscription monetization resilience.

Deploying proprietary AI tools (such as the 'Venus' AI tool) to empower creators, lower production barriers, accelerate workflows, and generate high-quality authorized AI covers of classic tracks.

Expected impact: Increases daily content supply, revitalizes classic IP, improves production efficiency, and enhances user session times through personalized AI radio stations.

Strengthening collaboration with Tencent's Weixin (WeChat) Video Account to create a seamless funnel that converts casual background music (BGM) discovery on short videos into high-quality music streaming on TME apps.

Expected impact: Functions as a native, low-cost user acquisition channel leveraging WeChat's massive user base.