Integrating advanced AI capabilities, including the DeepSeek AI model, internally developed AI assistant systems, and intelligent voice platforms, across the customer acquisition and course delivery workflows.

Expected impact: Shortens lead conversion windows, enhances personalized learning experiences, and structurally reduces variable operating costs.

Optimizing compensation structures for sales personnel and executing more targeted branding and marketing activities to align with a shift toward high-quality learner cohorts.

Expected impact: Protects net income margins and cash flow generation during periods of top-line revenue pressure.

Expanding the senior interest-based course catalog to include arts content (such as folk music and colored pencil drawing) and piloting experiential content partnerships with cultural institutions.

Expected impact: Taps into the growing silver demographic in China, diversifying the revenue base away from traditional post-secondary degree preparation.