A comprehensive three-year strategic framework focused on accelerating profitable revenue growth, expanding the installed unit footprint at a double-digit compound annualized rate, and transitioning the business mix toward higher-margin recurring SaaS revenue.

Expected impact: Targeting a total installed base of over 1.2 million units exiting 2028, driving sustainable profitability and operating leverage.

A dual-pronged sales expansion strategy involving doubling the direct on-staff sales team and launching a Value-Added Reseller (VAR) program to target small and mid-market multifamily operators.

Expected impact: Aims to capture the 85% 'white space' opportunity within existing customer portfolios and expand market reach efficiently.

Development and launch of hardware-light, software-heavy solutions like the Virtual Intercom, which replaces expensive physical entry panels with QR codes and web-based directories.

Expected impact: Reduces typical hardware and installation expenditures for property operators by up to 85%, shifting upfront capital expenditures to high-margin SaaS subscriptions.