Thesis

Street consensus, scenarios, merits, risks, and invalidation triggers

AI-assisted
Thesis Summary

Rogers is producing stronger free cash flow as capital intensity declines, while core Wireless and Cable EBITDA remain resilient and consolidated Media benefits from MLSE. These positives are balanced by flat Wireless service revenue, lower mobile-phone ARPU, elevated leverage, and execution risk surrounding the C$4.35 billion purchase of the remaining 25% of MLSE and the intended subsequent sale of a minority interest in the consolidated sports assets. The resulting risk-reward supports a Hold pending clearer evidence of sustained core growth, post-transaction deleveraging, and successful sports monetization.

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This section is the 12-month view: analyst targets and the probability-weighted scenarios built from them. The intrinsic value at the top of this page answers a different question: what the business is worth today.
Street view · analyst 12-month targets3 analysts · as of 18 Aug 2026
Low · most bearish analyst$36.44
Mean target$42.61
High · most bullish analyst$51.80
Our research · scenarios, merits, risks, and invalidation triggersResearch as of 2 Sep 2026
Scenarios · 12-month scenario targetsAnchored at research date
Bear CaseDownside scenario
$36.4423%

Competitive pricing drives further Wireless ARPU erosion and weaker subscriber economics, free cash flow falls below guidance, and leverage rises materially after the MLSE purchase. A delayed or lower-valued sports minority sale limits debt reduction and increases financing and capital-allocation pressure.

Base CaseCentral scenario
$42.6157%
Matches the consensus mean

Rogers delivers within its reaffirmed 2026 guidance, with capital efficiency and Media growth offsetting muted organic Wireless growth and continued ARPU pressure. The remaining MLSE interest closes in the fourth quarter, while a minority sports-asset sale takes up to the indicated following year and deleveraging remains gradual.

Bull CaseUpside scenario
$51.8020%

Rogers reaches the upper end of its 2026 service-revenue, adjusted-EBITDA, and free-cash-flow guidance; churn remains controlled; Cable growth persists; and Media converts strong sports demand into durable EBITDA. The MLSE purchase closes as expected, followed by a well-valued minority sale of Rogers Sports that accelerates deleveraging.

Scenarios are anchored to street consensus at the research date, with our probabilities and rationale.

Key Investment Merits
  • Free cash flow rose 16% year over year to C$1.758 billion in the first half of 2026, and Rogers reaffirmed full-year guidance of C$4.1-C$4.3 billion.
  • Second-quarter capital intensity declined to 12.4%, while Wireless and Cable adjusted EBITDA margins were 66.0% and 58.4%, respectively.
  • Second-quarter Media revenue increased 53% to C$1.155 billion and adjusted EBITDA improved to C$69 million, reflecting MLSE consolidation and organic sports and media growth.
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Key Investment Risks
  • Second-quarter Wireless service revenue was flat year over year, while mobile-phone ARPU declined by C$1.20 to C$54.25 amid competitive intensity.
  • The debt leverage ratio remained elevated at 3.8 before completion of the C$4.35 billion acquisition of the remaining 25% of MLSE.
  • The intended minority sale of consolidated sports, media, and entertainment assets is subject to valuation, timing, market-demand, and league-approval uncertainty.
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All scenarios are estimates and subject to change. Past performance is not indicative of future results.

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AI-assisted, source-linked narrative; figures from company filings (SEC EDGAR) and market data. Dates shown per section. Not investment advice. Terms of Use.