RE/MAX Holdings Inc Dossier
Qualitative Analysis
Business overview
RE/MAX Holdings, Inc. (NYSE: RMAX) operates as a leading global franchisor of real estate brokerage services. The company operates through three primary segments: Real Estate, Mortgage, and Marketing Funds. The Real Estate segment comprises real estate brokerage franchising services under the iconic RE/MAX brand name. The Mortgage segment provides brokerage franchising services under the Motto Mortgage brand name and mortgage loan processing software and services under the wemlo brand. The Marketing Funds segment manages marketing campaigns and agent marketing technology. RE/MAX operates a 100% franchised model, meaning it does not own any of the brokerages that operate under its brands, allowing for a capital-light business model.
Research as of 19 Jun 2026
Strategic Initiatives
Growth programs, investments, and their expected impact
Entering into a definitive agreement to merge with The Real Brokerage Inc. to create a technology-enabled global real estate platform named Real RE/MAX Group, combining RE/MAX's global franchise brand with Real's AI-powered digital brokerage platform.
Expected impact: Creates a combined network of over 180,000 agents across 120+ countries, generating approximately $2.3 billion in pro forma annual revenue and $157 million in pro forma Adjusted EBITDA (based on 2025 figures), with $30 million in run-rate cost savings projected by 2027.
Focusing on organic agent recruitment and large-scale brokerage conversions to expand the global network, highlighted by the largest conversion in RE/MAX history in Canada.
Expected impact: Added nearly 1,200 agents in Canada in January 2026, helping propel the total worldwide agent count to an all-time high of over 148,500 agents by early 2026.
Upgrading digital marketing tools and integrating AI features into the redesigned remax.com and remax.ca platforms to enhance personalized consumer engagement and listing visibility.
Expected impact: Listings promoted through the new platform generate 3x more views, 6x more active users, and 5x more actions compared to standard listings.
Mergers, Acquisitions & Partnerships
Recent deals and strategic collaborations
Recent Acquisitions
To combine Real's AI-powered, high-growth brokerage platform and proprietary software with RE/MAX's iconic global brand and capital-light franchise network, creating a leading technology-enabled global real estate platform named Real RE/MAX Group.
Financial impact: Expected to be accretive to the combined company's earnings and Adjusted EBITDA margin within the first full fiscal year after closing, with $30 million of run-rate cost savings projected by 2027.