Transitioning from selling hardware towers upfront to a recurring subscription-based 'Water-as-a-Service' model. The company targets agriculture (45% of target market), hydroelectric dams, and municipalities, charging monthly service fees while keeping hardware on its own balance sheet to create high operating leverage.

Expected impact: Aims to generate high-margin recurring revenue streams and lower the barrier to entry for water-stressed customers.

Leveraging the core WETA ionization platform to address fog-related disruptions. Following a successful pilot in Australia led by CTO Scott Morris, the company plans to scale fog dissipation trials in Oregon, California, Utah, and Colorado.

Expected impact: Opens new market opportunities in aviation, maritime shipping, renewable energy optimization, and industrial operations.

A research initiative exploring whether the company's ionization technology can remove harmful airborne particulate matter from the atmosphere through 'dry deposition' (charging particles to pull them to the ground).

Expected impact: Expands environmental applications of the core technology beyond water security to air pollution mitigation.