A comprehensive balance sheet optimization executed following a major sale-leaseback transaction of 18 branch properties. The initiative includes selling lower-yielding securities (approximately $144 million with a 1.92% yield) to reinvest in higher-yielding assets, reducing outstanding subordinated debt by $27 million, and restructuring lower-yielding Bank-Owned Life Insurance (BOLI) assets.

Expected impact: Expected to improve the net interest margin by 0.28 percentage points, increase the consolidated Common Equity Tier 1 (CET1) ratio by 0.70 percentage points, and improve recurring earnings by 15% (approximately $4.3 million annually from securities reinvestment, $3.0 million from subordinated debt strategies, and $1.2 million annually from BOLI restructuring).

Aggressive adoption of artificial intelligence tools and agents across all bank departments to drive operational productivity and limit non-interest expense growth.

Expected impact: Projected to yield over 200 people-hours per week of time savings and efficiencies, helping Primis become an efficiency leader among sub-$10 billion banks.

Leveraging the bank's proprietary V1BE banking delivery application to attract and retain high-value, low-cost commercial depositors (such as cash-heavy retail and restaurant operations) by offering physical cash/check delivery and pickup services.

Expected impact: Supports over $200 million of commercial client deposits, with approximately $60 million of checking accounts directly associated with regular V1BE users, driving down the bank's overall cost of funds.