Thesis

Street consensus, scenarios, merits, risks, and invalidation triggers

AI-assisted
Thesis Summary

The New York Times Company has strong operating momentum: second-quarter 2026 revenue increased 11.2%, digital-only subscription revenue increased 16.4%, digital advertising revenue increased 20.7%, and adjusted operating profit increased 16.1%. Its 13.4 million total subscribers also place it within 1.6 million of its goal of at least 15 million by year-end 2027. The offset is an expected moderation in third-quarter digital-only subscription revenue growth to 12%-15%, continued structural pressure on print, and uncertainty over changing technology platforms and content discovery.

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This section is the 12-month view: analyst targets and the probability-weighted scenarios built from them. The intrinsic value at the top of this page answers a different question: what the business is worth today.
Street view · analyst 12-month targets9 analysts · as of 18 Aug 2026
Low · most bearish analyst$63.00
Mean target$79.89
High · most bullish analyst$95.00
Our research · scenarios, merits, risks, and invalidation triggersResearch as of 2 Sep 2026
Scenarios · 12-month scenario targetsAnchored at research date
Bear CaseDownside scenario
$63.0019%

Digital-only subscription revenue growth falls below 12%, net subscriber additions stall, or digital advertising growth reverses as technology-platform and content-discovery changes weaken acquisition and engagement. Under this case, the 15 million subscriber target would be at risk and operating leverage would deteriorate.

Base CaseCentral scenario
$79.8958%
Matches the consensus mean

Digital-only subscription revenue grows within management's 12%-15% third-quarter outlook, subscriber additions continue at a sufficient pace to approach or reach 15 million by year-end 2027, and advertising remains additive but variable.

Bull CaseUpside scenario
$95.0023%

Digital-only subscription revenue remains near or above the upper end of the 12%-15% third-quarter outlook, digital advertising sustains double-digit growth, and continued net additions allow the company to reach 15 million subscribers ahead of year-end 2027 while preserving approximately 20% adjusted operating profitability.

Scenarios are anchored to street consensus at the research date, with our probabilities and rationale.

Key Investment Merits
  • Subscription scale remains the core strength: the company ended the second quarter of 2026 with approximately 13.4 million total subscribers, including 12.8 million digital-only subscribers, after adding 280,000 net digital-only subscribers.
  • Digital monetization is broadening: second-quarter digital-only subscription revenue grew 16.4% year over year and digital advertising revenue grew 20.7%.
  • Operating leverage remained positive: second-quarter adjusted operating profit increased 16.1% to $155.3 million, representing an adjusted operating margin of approximately 20.4%.
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Key Investment Risks
  • Management's third-quarter outlook of 12%-15% digital-only subscription revenue growth implies moderation from the 16.4% second-quarter rate.
  • The company still must add approximately 1.6 million subscribers from its second-quarter 2026 level to reach the goal of at least 15 million by year-end 2027.
  • Print is expected to continue shrinking, while technology-platform dominance and changes in how people discover and engage with news can affect audience acquisition and monetization.
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All scenarios are estimates and subject to change. Past performance is not indicative of future results.

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AI-assisted, source-linked narrative; figures from company filings (SEC EDGAR) and market data. Dates shown per section. Not investment advice. Terms of Use.