My Size Inc Dossier
Qualitative Analysis
Business overview
My Size, Inc. (NASDAQ: MYSZ) is an omnichannel fashion technology company that addresses critical challenges in online retail, specifically sizing inaccuracies and excess inventory management. Headquartered in Israel with operations spanning the United States and Europe, the company operates through three core business segments: Naiz Fit, a SaaS-based sizing recommendation platform that helps fashion brands reduce returns and boost sales; Percentil, a managed secondhand apparel marketplace serving consumers and brands across Spain, France, Germany, and Italy; and Orgad, a U.S.-based e-commerce retailer that moves overstock and liquidation inventory through Amazon and other online channels. Additionally, the company offers parcel measurement applications such as BoxSize and SizeUP.
Research as of 20 Jun 2026
Strategic Initiatives
Growth programs, investments, and their expected impact
Expanding strategic focus on the Asia-Pacific (APAC) region to address growing demand for AI-driven fashion technology and overstock management solutions.
Expected impact: Aims to capture market share in high-growth Asian fashion e-commerce markets and scale SaaS platform adoption.
Expanding the distribution of curated second-hand fashion items in Europe through Amazon's marketplace, starting with Amazon Spain.
Expected impact: Provides a highly scalable complementary channel to percentil.com, leveraging Amazon's massive traffic to monetize over 100,000 authenticated units of second-hand inventory.
Launching a B2B resale solution enabling fashion brands to monetize overstock and returns by integrating with Percentil's platform.
Expected impact: Positions My Size as an essential partner for fashion brands navigating upcoming EU textile sustainability and reuse regulations.
Mergers, Acquisitions & Partnerships
Recent deals and strategic collaborations
Recent Acquisitions
Acquisition of a European SaaS company specializing in AI-powered footwear sizing and fit solutions to integrate under the Naiz Fit umbrella, creating a unified platform for both apparel and footwear sizing.
Financial impact: On track to surpass €0.5 million in SaaS revenues in 2025, providing immediate high-margin recurring revenue and cross-selling opportunities.
Acquisition of critical assets of a managed second-hand fashion marketplace operating in Spain, France, Germany, and Italy out of insolvency proceedings to expand into circular fashion.
Financial impact: Expected to contribute $1.5 million in revenues in the second half of 2025, representing a step-function improvement in group revenue scale.
Strategic Partnerships
Enables circular fashion subsidiary Percentil to list and sell curated second-hand apparel, footwear, and accessories directly on Amazon's platform.
Terms: Percentil retains operational control over sourcing, quality, pricing, and selective inventory allocation.