Transitioning from a free user-acquisition model to active platform monetization through driver subscription packages, dynamic pricing, and expanding ride-hailing operations to 20 cities covering approximately 80% of Türkiye's GDP.

Expected impact: Primary driver of the projected revenue increase to $70 million in 2026 and long-term market leadership in Türkiye's urban mobility sector.

Leveraging Marti's existing network of registered car and motorcycle drivers to offer same-hour package delivery and logistics services, starting in Istanbul.

Expected impact: Increases driver utilization and platform utility, with 51% of motorcycle-hailing drivers in Istanbul already performing delivery trips by Q1 2026.

Integrating real-time schedules, routes, and planning data from major urban transport modes (metros, buses, ferries, trams) directly into the Marti mobility super app.

Expected impact: Serves as a cost-effective customer acquisition channel and keeps users engaged within the Marti ecosystem when public transit is preferred.

Initiating a corporate treasury strategy to hold up to 50% of cash reserves in digital assets (initially allocating approximately 20% to Bitcoin, with options for Ethereum and Solana) to hedge against inflation and hard currency risks.

Expected impact: Diversifies cash management and acts as a potential long-term store of value.