Executing extensive renovations across key hotel properties, including the historic Hilton Milwaukee, and rebranding the west wing as 'The Marc Hotel' to elevate guest experience and capture premium leisure and group demand.

Expected impact: Expected to drive RevPAR outperformance, strengthen competitive positioning, and contribute positively to future hospitality revenues.

Rolling out digital payment and ordering systems across the theatre circuit to streamline operations and enhance the customer purchasing journey.

Expected impact: Aims to drive concession revenue growth, increase average transaction basket sizes, and improve operational efficiency.

Executing a balanced capital allocation strategy that prioritizes returning capital to shareholders through regular quarterly dividends and opportunistic share repurchases, supported by a planned reduction in capital expenditures.

Expected impact: Aims to enhance shareholder value and optimize the balance sheet while maintaining strong liquidity.