A four-phase, $45 million to $48 million capital investment project at the Waukesha, Wisconsin facility designed to double overall production capacity, increase operational efficiencies, and expand production hours.

Expected impact: Roughly doubles total output of kefir and cultured probiotic products to meet surging consumer demand, while supporting the local Wisconsin dairy economy.

Accelerating product innovation across multiple channels, including the launch of Muscle Mates (functional beverage with protein, creatine, and probiotics), Probiotic Kefir Butter, and the expansion of Farmer Cheese and ProBugs lines.

Expected impact: Aims to capture market share in adjacent functional food segments and reduce reliance on core traditional kefir products, targeting 30% of revenue from non-traditional products by the end of 2026.

Transitioning product packaging to environmentally friendly materials, including the use of green polyethylene made from sugarcane for 8 oz. single-serve and organic bottles, and evaluating the transition of 32 oz. bottles.

Expected impact: Reduces greenhouse gas emissions, eliminates petroleum-based plastics, and enhances brand appeal to environmentally conscious consumers.