A strategic pivot to scale both long-form and short-form content simultaneously. This includes expanding vertical micro-dramas (1-5 minutes) and short-dramas (5-20 minutes) as new growth engines alongside core long-form series.

Expected impact: Aims to capture shrinking user attention spans, drive subscriber acquisition, and defend market share against short-video competitors like Douyin.

The rollout of Nadou Pro, a proprietary AI agent platform designed for professional content creators. It features specialized tools like a Combat Scene Enhancement Agent and a Creative Assistant to streamline script development and on-set workflows.

Expected impact: Onboarded over 10,000 active creators in its first month. Expected to dramatically reduce content production costs and enable the emergence of AI-led commercial films within 2-3 years.

Expanding the company's IP monetization beyond the screen into offline attractions, immersive theaters, and consumer IP products (such as collectible trading cards and merchandise).

Expected impact: Taps into China's fast-growing IP derivatives market to establish a sustainable, high-margin offline revenue stream.

Accelerating international growth, particularly in Southeast Asia and Latin America, by doubling down on local original productions (e.g., original Thai dramas) and advancing the 'iQIYI Starship Program' to promote cross-border talent.

Expected impact: Capitalizes on high-growth markets where membership revenue has surged (e.g., over 40% growth internationally, with Brazil and Mexico growing over 100% annually in Q1 2026).