Hertz Global Holdings Inc Dossier
Qualitative Analysis
Business overview
Hertz Global Holdings, Inc. (NASDAQ: HTZ) is one of the world's largest car rental and mobility solutions providers. Operating primarily through its iconic Hertz, Dollar, and Thrifty brands, the company serves both commercial and leisure travelers across approximately 11,000 rental locations globally. Hertz operates through two primary segments: Americas Rental Car (RAC) and International Rental Car (RAC). The company has been navigating a complex operational turnaround, shifting its focus toward optimizing fleet management, enhancing commercial strategies, and establishing strategic partnerships in driver-led and autonomous mobility ecosystems.
Research as of 20 Jun 2026
Strategic Initiatives
Growth programs, investments, and their expected impact
A comprehensive operational turnaround plan focused on rightsizing the fleet, reducing the concentration of electric vehicles (EVs), and improving core rental operations.
Expected impact: Aims to restore profitability, stabilize monthly depreciation per unit (DPU) below $300, and improve unit economics.
Establishment of an affiliated operating company dedicated to providing driver-led and autonomous fleet management, logistics, and maintenance solutions.
Expected impact: Positions Hertz as a key operational layer in the autonomous vehicle and robotaxi ecosystem, starting with a major Uber partnership.
Transitioning Hertz Car Sales into an omnichannel retail business by partnering with major digital marketplaces.
Expected impact: Expands retail conversion, maximizes vehicle residual values at disposition, and reduces reliance on wholesale auction channels.
Mergers, Acquisitions & Partnerships
Recent deals and strategic collaborations
Strategic Partnerships
Uber serves as the anchor partner for Hertz's new Oro Mobility subsidiary, utilizing Hertz for autonomous and driver-led fleet operations [1.1.3].
Terms: Covers fleet management services for Uber's driverless fleet, which has an order book of 35,000 vehicles.
Establishes a dedicated Hertz Car Sales showroom on eBay to put certified, near-new inventory in front of millions of online shoppers.
Terms: Enables end-to-end transactions through eBay's Secure Purchase, including payment, financing, and transport.
Allows Hertz to list and sell its pre-owned vehicles directly on Amazon, providing customers with online purchase and local pickup options.
Terms: Aims to accelerate inventory offloading and offset vehicle depreciation impacts.
Multi-year partnership utilizing Palantir Foundry to build a fleet management platform for Hertz's nearly 500,000 vehicles.
Terms: Multi-year technology investment agreement.