Haverty Furniture Cos. Inc Dossier
Qualitative Analysis
Business overview
Haverty Furniture Companies, Inc. (NYSE: HVT, HVT.A), established in 1885, is a full-service specialty retailer of residential home furnishings and accessories. The company operates over 125 showrooms across 17 states in the Southern and Midwestern regions of the United States, catering primarily to middle to upper-middle income households. Havertys differentiates itself through its personalized free in-home design services, custom order capabilities, and a robust omnichannel platform. The company offers its own branded furniture alongside premium bedding lines from Sealy, Serta, and Tempur-Pedic.
Research as of 19 Jun 2026
Strategic Initiatives
Growth programs, investments, and their expected impact
Enhancing and expanding the complimentary in-home design services program, which serves as a key differentiator and growth driver. The program accounted for 35.3% of written business in Q1 2026, up from 33.2% in Q1 2025, with designer average tickets remaining more than double the overall average ticket [1.2.4].
Expected impact: To drive higher average ticket sizes, increase written business, and strengthen customer loyalty.
Expanding the physical retail footprint by opening five net new stores in 2026, including entering the state of Pennsylvania (Pittsburgh) and adding a second store in the St. Louis market, alongside ongoing store remodels and replacements.
Expected impact: To increase market share, expand geographic reach, and leverage fixed distribution infrastructure.
Investing in information systems technology and digital channels to enhance the online presentation, expand product information, and provide customers with easier, more intuitive navigation to support their purchase journey.
Expected impact: To improve product discoverability, enhance the omni-channel customer experience, and support online sales.
Mergers, Acquisitions & Partnerships
Recent deals and strategic collaborations
Strategic Partnerships
Provides supplemental 5-year furniture protection plans covering wood, leather, fabrics, and hard surfaces against accidental damage, enhancing the customer value proposition and post-purchase confidence [2.1.2].
Terms: Supplemental protection is available to customers for a nominal fee at the time of purchase.