A company-wide initiative to rebuild Groupon as an AI-native organization. This involves embedding autonomous AI agents across all operational functions—including merchant outreach, deal creation, review analysis, and search content generation—to automate labor-intensive workflows.

Expected impact: Aims to solve historical scaling challenges, reduce customer acquisition costs (CAC), and materially lift gross merchandise value (GMV) per active customer.

Establishment of a dedicated Artificial Intelligence Committee of the Board of Directors to oversee the company's AI-native transition, making Groupon one of the first public consumer marketplaces to have board-level AI governance.

Expected impact: Ensures rigorous strategic oversight, risk management, and alignment of the company's aggressive AI roadmap with long-term shareholder value.

Deployment of a new Customer Data Platform (CDP) to drive highly personalized customer journeys, hyper-local content generation, and segment-level targeting.

Expected impact: Improves click-through rates, average order value, and user monetization by shifting Groupon from a discount-first site to a personalized utility for local experiences.