Forrester Research Inc Dossier
Qualitative Analysis
Business overview
Forrester Research, Inc. (Nasdaq: FORR) is a leading global independent research and advisory firm. Founded in 1983 and headquartered in Cambridge, Massachusetts, the company operates through three primary business segments: Research, Consulting, and Events. The Research segment, which is subscription-based and centered around the 'Forrester Decisions' platform, serves as the company's core revenue engine. Forrester empowers business and technology leaders to accelerate growth by adopting customer-obsessed strategies. To enhance its delivery model, the company has integrated advanced artificial intelligence capabilities, notably through its proprietary 'Forrester AI' and 'AI Access' tools, which allow clients to securely query and incorporate trusted research directly into their daily workflows and productivity platforms.
Research as of 19 Jun 2026
Strategic Initiatives
Growth programs, investments, and their expected impact
Accelerating the integration of generative AI across the product portfolio, highlighted by the launch of Forrester AI Access, Izola, and the Forrester AI Agent for Microsoft 365 Copilot.
Expected impact: Improves service delivery efficiency, enhances client value realization, and drives contract value growth.
Implementing cost-efficiency measures, including headcount adjustments and office space consolidation, to align expenses with current demand.
Expected impact: Expected to support adjusted operating margins of 6.0% to 6.5% despite top-line contraction.
Strategic decision to exit the lower-margin strategy consulting business to focus resources on core subscription research and predictable contract value streams.
Expected impact: Improves overall corporate gross margins and shifts business mix toward high-margin recurring revenue.
Mergers, Acquisitions & Partnerships
Recent deals and strategic collaborations
Strategic Partnerships
Carahsoft serves as Forrester's Master Government Aggregator, expanding access to Forrester's research and consulting services across Federal, State, and Local Government agencies.
Terms: Not publicly disclosed
Integration of Forrester AI Agent directly into Microsoft 365 Copilot and Microsoft Teams, embedding Forrester's proprietary insights into enterprise workflows.
Terms: No additional cost for existing license holders