Direct Digital Holdings Inc Dossier
Financial Snapshot
Revenue, profitability, returns, debt, and capital allocation
Revenue $34.7M-44.3% YoYTTM through 31 Dec 2025
Net Income -$27.7MTTM through 31 Dec 2025
Free Cash Flow -$8.7MTTM through 31 Dec 2025
Margins
| Current | |
|---|---|
| Gross Margin | 30.0% |
| Operating Margin | -42.7% |
| Net Margin | -79.8% |
Returns
394.4%ROE
-137.5%ROA
Balance Sheet Health
Debt / Equity-1.72x
Current Ratio0.18x
Net Debt$16M
Cash & Equivalents$728K
Quality Metrics
FCF Margin-25.2%
Earnings-Beat Rate75.0%
Dividend
No dividend
Segment Performance
| Segment | Revenue | YoY | Outlook |
|---|---|---|---|
| Buy-side advertising | $29.4M | +10.0% | View detailsManagement is strategically shifting focus to drive digital marketing spend among buy-side and enterprise customers, launching Ignition+ in March 2026. |
| Sell-side advertising | $5.3M | -85.0% | View detailsExperiencing severe inventory and demand contraction following a customer pause in 2024; focus is on rebuilding publisher relationships and improving inventory quality. |
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