Unifying BigCommerce, Feedonomics, and Makeswift under the parent brand Commerce to power the next era of agentic commerce. The initiative focuses on syndicating enriched, structured product data into major AI surfaces (such as OpenAI, Perplexity, Gemini, and Microsoft Copilot) so merchants' catalogs are discoverable when consumer intent is detected via prompts.

Expected impact: Positions Commerce.com as a critical infrastructure layer for AI-driven shopping, helping merchants capture transaction volume on emerging non-traditional surfaces.

The launch of Feedonomics Surface, a self-service feed management tool designed to bring enterprise-grade catalog syndication capabilities downmarket to mid-market and small business merchants. It allows easy connection to Google Shopping, Meta, and other ad channels directly from the BigCommerce control panel.

Expected impact: Expands the addressable market to smaller merchants and establishes a clear, scalable upgrade path to drive incremental recurring revenue.

Integrating the Makeswift visual page builder directly with BigCommerce's Stencil theme framework to empower marketers to build and update AI-optimized site experiences in real time without writing code.

Expected impact: Improves storefront design flexibility, reduces merchant reliance on developers, and increases platform stickiness.