Adopted in mid-2026 under CEO Muhammad Umair to drive the long-term outlook. The priorities are: 1) Improve Customer Experience Across All Channels; 2) Brand Relevance and Awareness; 3) Deliver on Financial Targets (optimizing product assortment, inventory management, and improving liquidity); and 4) Organizational Leadership.

Expected impact: Aims to reverse sales declines, optimize inventory, improve liquidity, and restore long-term profitability.

Exiting the company's third-party distribution facility to simplify distribution execution and reduce supply chain costs.

Expected impact: Expected to yield approximately $10 million in annualized savings, contributing to the overall $60 million cost-reduction goal by FY 2027.

Inking season-specific and branded partnerships with major properties and characters (such as Sanrio/Hello Kitty, Disney, Hurley, Lionel Messi, Russell Williams' Nike 3Brand, and Huggies) to attract young parents and improve customer lifetime value.

Expected impact: Aims to drive customer acquisition, increase average order value, and retain older kids and babies longer in the brand funnel.

Expanding the global retail footprint through strategic partnerships with local operators, minimizing corporate capital expenditures.

Expected impact: Diversifies revenue streams and expands global reach without heavy capital investment.