Following the divestiture of Bridg, Cardlytics is concentrating resources on scaling its core purchase-driven native bank advertising platform, where it holds a distinct competitive advantage.

Expected impact: A leaner, more disciplined operating model designed to deliver self-sustainability and sequential quarterly growth.

Diversifying beyond traditional bank dependencies by allowing non-bank merchants (such as retailers and restaurants) to act as publishers on the network, requiring consumers to opt in and link their bank accounts.

Expected impact: Reduces concentration risk associated with major financial institutions and expands the addressable audience.

Capitalizing on strong advertiser sentiment and robust growth in the United Kingdom, which delivered over 21% year-over-year revenue growth in Q1 2026.

Expected impact: Provides a high-growth geographic hedge against near-term domestic headwinds in the United States.