Expanding the product offering beyond extreme-weather heavyweight parkas into lighter-weight styles, rainwear, apparel, and accessories to establish year-round luxury relevance.

Expected impact: Reducing historical seasonal dependence on winter outerwear and driving revenue from non-parka categories.

Expanding the direct-to-consumer (DTC) footprint globally, including strategic store relocations (such as Paris Champs-Élysées and Milan) and new store openings in key markets like Greater China and North America.

Expected impact: Capturing higher-margin sales, improving pricing control, and gathering direct customer data.

Sharpening labor models, improving marketing efficiency, maintaining disciplined corporate expense management, and lapping non-recurring SG&A items.

Expected impact: Driving underlying operating leverage and expanding Adjusted EBIT margins to 11%-12% in FY2027.

An authorized circular recommerce platform allowing consumers to trade in pre-loved Canada Goose items in exchange for store credit, which are then refurbished and resold.

Expected impact: Tapping into the growing secondhand market, appealing to Gen Z and Millennial consumers, and supporting circular sustainability goals.