Baozun Inc ADR Dossier
Outlook & Key Dates
Estimates, guidance, catalysts, and upcoming events
Analyst Estimates Learn more →
Analyst Coverage
7analysts covering
FY EPS (est.)
$0.49next fiscal year
Reporting Calendar
| Event | Expected Date |
|---|---|
| Q3 2026 Earnings Release | 25 Nov 2026 |
| Q4 2026 Earnings Release | 25 Mar 2027 |
Monitoring Framework
Key Performance Indicators
Group Net Revenues Quarterly2.4BTarget: Over 20% growth for BBM in 2026
Working Capital Turnover Days Quarterly109.0Target: Continued operational efficiency improvement
Inventory Turnover Days Quarterly113.0Target: Sustained inventory optimization
Non-GAAP Operating Income Quarterly8.1MTarget: RMB 550 million by 2028
Watch Items
- BBM Segment Gross MarginTrigger: Below 50%Action: Review merchandising, channel mix, and promotional strategies for Gap and Hunter brands.
- Sales and Marketing ExpensesTrigger: Significant increase without proportional revenue growthAction: Optimize creative content spend and digital marketing channel efficiency.
Research as of 20 Jun 2026